People prefer to avoid loss than acquire equivalent gains.
The tendency for people to overestimate their ability to control events.
The desire to be and appear consistent with what we have already done.
We can distort our thinking when it is in our own interest to do so.
Doing one thing means not being able to do another.
Don't attribute to malice that which is more easily explained by stupidity.
Start with what you know to be true.
Train yourself how to think like a principal, and eventually you will become a principal.
You can’t skip more than one day of a habit unless there is some intervening force beyond your control.
Leverage a combination of unique skills to increase your value offering.