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Don't lock yourself into a design pattern that doesn't adapt.

Tracking goals, reflecting on significant events, taking notes and looking forward.

Shipping cadence fundamentally changes the way a company develops a product. It forces you to listen to users, work quickly, be decisive and make something real for the world.

It seemed like a no-brainer. We saved them 35% and gave them more time and flexibility than ever before. Here's why they said "no."