We can rely too heavily on an initial piece of information when making a decision.
We tend to most easily recall what is salient, important, frequent, and recent.
When you are honest about where your knowledge is lacking you know where you are vulnerable and where you can improve.
The desire to be and appear consistent with what we have already done.
Constantly replace what you’re doing/using with something better.
Dispersing your resource allocation in order to reduce exposure to risk.
Start with what you know to be true.
Whatever you are focusing on in the moment seems more important than it actually is.
Don't attribute to malice that which is more easily explained by stupidity.
People only act if they're currently dissatisfied, have a vision for what could be and a path to get there.
People show a preference for rewards that arrive sooner rather than later.
The tendency for people to overestimate their ability to control events.
We can distort our thinking when it is in our own interest to do so.
People prefer to avoid loss than acquire equivalent gains.
People prefer things they're familiar with.
Simpler explanations are more likely to be true than complicated ones.
Doing one thing means not being able to do another.
Feeling positive and negative emotion towards intangible objects based on past associations rather than direct effects.
Everything in your company breaks every time your company roughly triples in size.
Consider your actions and their immediate consequences, but the subsequent effects of those actions as well.
Leverage a combination of unique skills to increase your value offering.
You can’t skip more than one day of a habit unless there is some intervening force beyond your control.
Filter your tasks through the 5 D's and only do what remains.
20% of the inputs account for 80% of the outputs.
Prioritizing the "big rocks" helps ensure you do the important things first.
Capture, clarify, organize, reflect, engage.
The process of looking at a problem backward.
The map of reality is not reality. Even the best maps are imperfect.
Train yourself how to think like a principal, and eventually you will become a principal.
Improve your top-of-funnel tools - those things that, if broken or slow, render everything thing else on your to-do list irrelevant.
Sometimes starting from zero instead of building on the past gives you a fresh perspective moving forward.
